Imagine being the coach of a baseball team and your star player hits the ball and runs toward third base. We both know the player would be called out. As odd as this may sound, salespeople are called out everyday in sales because they head for the wrong base in sales. There are rules in sales like there are rules in any sport. A salesperson cant afford to bypass any steps in the sales process or they will be out.

One of my roles as a sales coach is to monitor sales activities and match them with the key objectives of the sales process. The sales representative must understand the rules of sales and be prepared to follow them. When Im teaching someone the sales process, one of the best ways is to relate the game of sales to baseball. For example, before a salesperson gets to third base, they have to go through first and then second base. Sales is very much like a game and the sequence must be followed in specific order or we will be out! When this happens, we lose an opportunity.

My field of Dreams for Sales My game of sales has five bases and coming home is when we close. Here is a quick layout of my dream field for sales. The key objectives of reaching each base is highlighted.

Steve Martinez

My name is Steve Martinez and I started this business development company to eliminate sales failure. I have spent the last few decades honing my experience as a National Sales Manager, Sales Trainer, Mentor and Author of Selling. This history provides the depth of my experience and value to you as a client in the Business to Business marketplace.

I am proud to say that our innovative sales management strategies are revolutionizing sales for business to business companies. My clients are taught the advantage of building long term profitable relationships using his customized sales action plans. The results are nothing short of magical. Salespeople are able to perform twice, three times and, in some cases, ten times what they used to do before. Sales Managers enjoy the Selling Magic system as they more effectively manage and forecast sales.

I am not new to sales management, technology and sales workflow. I bring 25 years of business management consulting experience. I have been fortunate to have traveled the United States as a National Sales Manager, National Account Executive where I learned the real world lessons of sales. I've also worked for franchise organizations leading sales to a network of over 700 salespeople.

I wish I could say that sales success came easy. It didn't! I had to work at selling and learn the tough lessons. fortunately, this made me stronger and wiser. Through my experience I learned why businesses fail and why salespeople struggle in sales.

I enjoy applying these valuable lessons, focusing on teaching others how to increase sales, become more profitable using technology and following the best practices of Customer Relationship Management.

Our clients tell us, Selling Magic is a logical choice. It provides advanced business development strategies. We are certified members of the Cargill Consulting Group and the Mastermind Consulting Group. Selling Magic delivers sales management and Customer Relationship Building solutions with a suite of consulting services designed to enhance your business.

Steve is an accomplished speaker and writer for business development projects. Sales Automation, Sales Coaching and E-Marketing are his primary projects in business development.

We invite you to discover the Selling Magic approach to sales management and how Selling Magic can help you "out wit, out smart and out last, your competition."